Past work

Experience in growth, GTM & product at Amazon Prime & an AI-art start-up.

01/Growth Experiment

Amazon Prime · 2025

Amazon Prime × Pickup

Testing whether a £1 incentive could get young Prime members to switch from home delivery to Amazon Pickup.

$22.40Incremental sales per $1 invested

Aberdeen, get items today!Same-Day delivery is now available in your area
Darlington: need it today?Same-Day delivery is now available in your area
Plymouth, want it today?Same-Day delivery is now available in your area
Middlesbrough: get it today!Same-Day delivery is now available in your area

Thursday 31 July

02/Product adoption · GTM

Amazon Prime · 2025

Same-Day Delivery

Telling customers in four newly launched UK cities that Same-Day Delivery had arrived, and learning where it worked.

+24.6%Mobile app purchases

Prime Exclusive

03/GTM · Campaigns · Experimentation

Amazon Prime · 2025

Prime Exclusive Deals

Proving that deals only Prime members can get are worth it for brands, customers and Amazon, first at Tech Week and then across Europe for Back to School.

+8.2%Prime deal sales

04/Growth · Community · AI

Botto · 2022–2023

Botto

Growing the community and commercial reach of a decentralized AI artist.

$1.5M+In sales during my time